For centuries, Japanese people have known that Rice Water kept their hair healthy, strong and shiny. Now Bigen combines Rice Water's active ingredient, Inositol, with Sunflower Seed Oil to help PROTECT & REPAIR color-treated, chemically processed or damaged hair. This gentle shampoo formula helps revive and protect damaged hair, improve overall elasticity, and moisturize hair damaged by chemicals. Safe for color treated hair. Leaves hair tangle free with body and shine.